General | Thailand
http://www.telecompaper.com/news/article.aspx?id=187557&nr=922&type=&yr=
Published: Wednesday 10 October 2007 | 12:16 PMCET
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Thai operator Advanced Info Service (AIS) is likely to miss its profit target this year, for the second consecutive year, due to the mobile price war in the second quarter and high operating costs, the Bangkok Post writes citing president Wichian Mektrakarn. AIS' revenue target, however, will be maintained. Wichian further said the company is ready to move into fixed WiMAX services, as part of its strategy to become a total telecommunications services provider, after two difficult years. AIS plans to overhaul its distribution channels to expand its reach in rural markets and will also update its outlets to cater for new mobile applications expected next year. The new WiMAX services will be operated by subsidiary Super Broadband Network, which holds a fixed-wireless network licence, and will allow the company to offer VoIP and IPTV services. AIS will also rent a fibre-optic network from electricity company Egat for the wireless broadband service. To provide content and applications for the broadband services, AIS will hire media firms. AIS has restructured its business into several divisions: Advanced Datanetwork Communications for the retail fixed business, Superbroadband Network for the wholesale fixed-wireless services, mobile and 3G services under AIS and AWN, and solutions under AIN Globalcom and M-Pay.
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