วันจันทร์ที่ 14 กรกฎาคม พ.ศ. 2551

True takes big step forward with international calling

SRISAMORN PHOOSUPHANUSORN

True International Communication Co, the international direct dialling (IDD) arm of True Corp, is gearing up to offer full commercial service for customers of True fixed-line, mobile and personal communication telephones (PCT).

The company expects to grab at least a 10% share next year of all IDD traffic, worth some 10 billion baht last year.

General manager Vasu Khuvasi said True International Communication expected to attract at least 80% of its existing one million customers who make overseas calls.

True has around two million fixed-line customers, True Move 12 million subscribers and PCT 300,000 users.

''We expect to earn one billion baht in IDD revenue next year. It is also expected to become a significant revenue stream in the future,'' he said.

Previously, Mr Vasu said that True earned IDD revenue in form of marketing commissions from CAT Telecom, at around 400 million baht per year.

True International is introducing a promotional IDD tariff rate of six baht a minute for calls made worldwide from 6 pm to 6 am until Oct 6.

To make overseas calls, users can dial the ''006'' prefix followed by the country code and telephone number. True Move customers can either press the prefix 006 or the ''+'' sign to reach the service.

True Move's two larger mobile rivals rivals also offer IDD services: Advanced Info Service with a 005 prefix and DTAC with 004. They compete with CAT Telecom's 001 and 009 prefixes and TOT Plc's 007 and 008 prefixes.

True International received an IDD licence from the National Telecommunications Commission last year. It spent almost 100 million baht on a network covering 230 countries and territories.

The company began a soft launch for True Move subscribers early this year and 30,000 are using the service.

''We are now introducing an official integrated service for the group's umbrella customers under our convergence lifestyle campaign,'' said Mr Vasu.

He acknowledged that competition in the local IDD market would intensify next year, thanks to more new players. He also said that differentiation was difficult because operators all used similar technology, but the premium would be on voice clarity, easy connections and no dropped calls.

Mr Vasu admitted that Voice over Internet Protocol (VoIP) service was challenging the IDD market because it was cheaper. VoIP users pay only one baht to 1.50 baht a minute for calls to countries in Asia, Europe and United States.

However, True is focusing on corporate customers and businessmen who have concerns about voice clarity quality.

The company is planning to extend its international network's reach, after having direct links with carriers and operators in Japan, Hong Kong and Germany. It also plans to build a presence in Singapore or Europe soon after installing in Hong Kong.

Mr Vasu also said that IDD operators were in talks about setting up interconnection charges among each other in order to allow customers to make international calls through any telephone system.

Is the info highway turning into the M25?

Mick Hume, chairing the proceedings, kicked off last night’s spiked debate on the ‘internet crunch’ with an apt question: ‘Is the information superhighway turning into the M25?’ That is, is the internet now so clogged by audio and visual content and too-many-users that it’s becoming slow, congested and frustrating? The M25 analogy remained peculiarly prescient throughout the lively debate, which took place at the Royal Institute of Chartered Surveyors in London, as speakers and audience members touched on questions of expansion and furores over funding, with a dash of doom-mongering, too.

Rob Killick, CEO of cScape, was the first to speak. He announced, with confidence, that ‘fears over the internet’s decline are nothing new’; some predicted that it would collapse in the late 1990s, and later had to eat their words. In its short history, the internet has proved both robust and flexible, even as the number of users doubles year on year, and there is no reason to believe, said Killick, that the internet will slow down now or collapse as more people speak, listen to music or watch films over the web.

Killick overtly challenged the pessimism and populist Malthusianism of contemporary debate. He said that Internet Service Providers (ISPs) and media companies were stoking up fears about an internet collapse as part of a special-pleading attempt to get some financial backing from government or the BBC (whose iPlayer is often blamed for slowing the internet down). We should have faith in the sturdiness of the internet, and also in the ingenuity of human innovation, said Killick. Instead of panicking about future strains on the internet – such as the increasing abundance of ‘heavy’ (large) content and the fact that more people will be accessing online services in China and the developing world – Killick said we should be optimistic about the new innovations of telecommunications companies (Telcos) and of projects carried out by the likes of the Central Organisation for Nuclear Research. ‘They have created a computer network 10,000 times faster than the current internet’, he pointed out.

David Crow, media and tech correspondent for London’s business freesheet City AM, spoke next. He started by showing a clip from the film Ocean’s 11, in which the main hustler and casino thief, played by George Clooney, points out that there is a law which forces casinos to hold enough cash to cover every chip in play on the casino floor – anywhere between $70million and $120million – even though it is extraordinarily unlikely that every chip will be a winner.

Crow argued that the casino’s approach (have enough money just in case) is the opposite of the approach taken by ISPs, who rely on the fact that we won’t all be using their services for the same thing at the same time to justify not expanding the networks very much. Arguing that this approach is a major cause of stagnation in the development of the internet infrastructure, Crow said: ‘I don’t think that the fact that our network is not facing an imminent collapse is a reason for ignoring that we need to upgrade it.’

His solution? We should be weaned off our ‘addiction to £10-a-month price plans’. Crow gave us two imaginary characters: Mabel and Pete. Mabel emails her son in Australia every now and then, while Pete uses the internet for hours everyday to send emails, watch films and to download ‘other image-based files’ (‘which I won’t describe in such polite company’, said Crow), and yet both Mabel and Pete pay the same rate for their internet access. Crow said the way forward was fairly to charge people for what they use, rather than having a catch-all monthly fee, which might increase funding and incentivise development of more infrastructure.

Christopher Marsden, lecturer in law and telecommunications at the University of Essex, split his speech into five parts.


The first – truth – referred to the need for ISPs to be more honest with their end-users on issues such as funding development. Secondly, said Marsden, we need to question the form and set-up of the internet if ISPs are to deliver advertising (where the real money is) and thus help fund the work they need to do. Third, we should get more serious about ‘net neutrality’, which is currently at risk. There should, said Marsden, be ‘equal access to the internet, [where the] broadband carriers should not be permitted to use their market power to discriminate against competing… content. Just as telephone companies are not permitted to tell consumers who they can call or what they can say.’

Fourth, there needs to be a collective European approach to the issues of laying new cable and to ISP regulation of the internet. And finally, said Marsden, the government and others should be ‘be careful what they wish for’: if we encourage ISPs to become preoccupied with regulating the internet, and with issues of ‘social responsibility’, their eye will be taken off the more pressing issue of developing the internet.

Andrew Orlowski, executive editor of the online magazine the Register, made a distinction between the internet and the web: the former being a mechanical group of networks working mostly behind the scenes to provide us with services. The latter being the holistic content that you are partaking in when you read things online.

Orlowski argued eloquently for a more real, grounded discussion about the future of the internet, one which recognises the importance of the ‘physics and economics’ of improving the infrastructure rather than retreating into the idealised, fantasy image of Web 2.0. Orlowski argued that the fascination with Web 2.0 and user-generated content was like ‘intelligent design for the left’: a fantasy version of the world which allows people to get self-validation online but which reveals little about the real workings of the internet or what needs to be done to improve it.

On the question of who should fund and lead the development of the internet, some audience members questioned the idea that ISPs should be primarily responsible; surely Telcos, and even mobile operators (who in the next few years need to install fibre optic connections for their mobiles anyway), should play a greater role? Christopher Marsden agreed that progressive steps have been taken by the mobile industry to install fibre, but Andrew Orlowski said fibre is not the panacea to all our problems. Japanese ISPs had discovered that P2P traffic conveyed using ‘dirty’, hard to manage protocols like Bittorrent soon saturated the fastest fibre networks. Voluntary copyright reform would help, he said.

One audience member suggested that the panel had been ‘sanguine about growth’, arguing that around 2.5 billion technologically enabled new citizens would be entering the market in the next few years, and that the internet – a fundamental part of market trade – should be subsidised by state intervention. David Crow challenged this idea; he said there is not a sufficient appetite for new taxation to ensure the growth of the internet. Rob Killick took a more confrontational tone: ‘Government would be inept.’ He said the market had ‘kind of worked’, in its usual half-useful, half-destructive fashion: so the telecom companies which, like dying warriors, laid the cables for the new internet have now gone out of business – but their cables remain, and remain useful for vast numbers of people. Better to trust an unwieldy market that accidentally gets things done, rather than a useless, vision-free state, suggested Killick.

The debate was lively, with the well-informed audience keeping the speakers on their toes. Rightly, the discussion focused in large part on the technical, practical issue of how to expand the internet and who should do it – not simply to keep at bay a mostly imaginary ‘internet collapse’, but also because it is good for all of us to expand this modern means of communication, media access and ideas-sharing.

Joel Cohen is an intern at spiked.



วันพุธที่ 9 กรกฎาคม พ.ศ. 2551

Cisco and unified I/O

Cisco's interest in data center networking has continued to grow, and a facet of its approach to data center networking involves "unified I/O," the idea that all the I/O connections going into or out of a server can be condensed into a single connection.

The larger vision is something Cisco calls "Data Center 3.0," and the company recently advanced many of its products toward that vision with software updates. The idea is to virtualize data-center resources - servers, storage and so forth - to make them more flexible and efficient.


Unified I/O is part of this vision. If everything has a single connection to a network cloud, it can access all the other resources in that cloud. The idea of having separate connections for separate I/O functions or separate networks goes away.

The unifying network connection, in Cisco's view, is 10 Gigabit Ethernet. It can carry multiprotocol traffic, it can carry Fibre Channel (using Fibre Channel over Ethernet technology) and it can do RDMA.


Cisco argues that new standards are making this transition easier. The PCI-Express server bus standard means that the I/O bottleneck at the bus level has been cleared away, according to Cisco. Servers can take full advantage of a 10 Gigabit Ethernet link.

Cisco further argues that the move toward multiple processors, processor cores and virtual machines existing on single servers will mean that there will be a higher demand for network traffic. In other words, that 10 Gigabit pipe will fill up.

The company notes that to converge traffic onto a single Ethernet connection, the Ethernet fabric has to become lossless for certain types of transmissions. So, Cisco describes a pause mechanism for Ethernet that doesn't halt all traffic - just a certain type. With different traffic types getting their own pause mechanisms, the traffic can coexist on the same link.

Alcatel-Lucent Helps Establish Public Internet Access Center in Malaysia

Alcatel-Lucent, Telekom Malaysia (News - Alert), and Subang Jaya Municipality Council (MPSJ) in Malaysia have announced the joint establishment of a public Internet access center (PIAC).
The center will be located in the Malaysian residential hub of Subang Jaya, inside JPSJ’s building, serving area residents with easy access to the Internet.
Residents in the Subang Jaya area who need to visit the MPSJ customer service center are now able to access the Internet through theirWiFi ( News - Alert)-enabled devices at no charge as they wait their turn to meet service officers.
The joint initiative creates a platform for the three organizations to work together in their endeavor to create an accessible communications infrastructure for the public, while fulfilling some of their corporate social responsibility obligations.
“The joint initiative to provide free Internet access by the three parties is indeed timely and beneficial to the people, especially in the wake of calls for austerity due to an anticipated rise in the cost of living in general while continuing to strive to improve the overall standard of living,” said MPSJ President, Dato’ Adnan Md. Ikshan. “The PIAC project demonstrates that by pooling our resources together we can minimize the cost of setting up such communications infrastructure, the services of which are increasingly being sought after by the public.”
Zulkapli Mustafa, general manager of TM Retail MSC, acknowledged that corporate social responsibility is an integral part of the TM business strategy. He claimed that the partnership, which included a local authority and a reputable infrastructure provider, made for good leverage of each one’s resources and expertise within the community.
“As a leader in the fast-evolving telecommunications technologies, applications and services industry, we are eager to make the most of the opportunities offered by our technologies to help Malaysia become an information-based society,” saidAlcatel-Lucent ( News - Alert) Malaysia country senior officer and managing director Pierre Cheyron, in a statement.
Cheyron added: “We aim to sustain our global technological leadership and help the world communicate better, while meeting our obligations to the communities we live and work in. This commitment to social responsibility is one of Alcatel-Lucent most enduring important corporate values.”